![Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/10/28/712d123d-5f0e-4c93-9557-474fdba0e57a_2f8d66fd.jpg)
Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe
![After the fall of Kanye West, Adidas is trying to figure out what to do with $1.2 billion in unsellable products | Culture | EL PAÍS English After the fall of Kanye West, Adidas is trying to figure out what to do with $1.2 billion in unsellable products | Culture | EL PAÍS English](https://images.english.elpais.com/resizer/nBJmqHgbwSBA9-Sm8yosIco8jds=/1960x0/cloudfront-eu-central-1.images.arcpublishing.com/prisa/VUNXG2ICGUHP4AD2QGX6CHRGRM.jpg)
After the fall of Kanye West, Adidas is trying to figure out what to do with $1.2 billion in unsellable products | Culture | EL PAÍS English
![Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/10/28/da110866-e623-482f-bed8-a7fd5813cd87_a472f4e1.jpg)
Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe
![The Fashion Law on Twitter: "The first non-Yeezy-branded adidas 350 V2 is set to arrive in early 2023, per @SoleRetriever. https://t.co/lTci0bdetx https://t.co/zA57766D1I" / Twitter The Fashion Law on Twitter: "The first non-Yeezy-branded adidas 350 V2 is set to arrive in early 2023, per @SoleRetriever. https://t.co/lTci0bdetx https://t.co/zA57766D1I" / Twitter](https://pbs.twimg.com/media/FkYDNPmXoAAdUPJ.jpg)