Josh Benedek on Twitter: "Nike launches NYC House of Innovation, a 68,000 square ft, 6-level, cross-category, premium and personal Nike destination on 650 5th ave. Uniting physical and digital retail, Nike NYC
![Nike Opens Nike NYC House of Innovation: The Most Personal and Responsive Sport Retail Experience | Business Wire Nike Opens Nike NYC House of Innovation: The Most Personal and Responsive Sport Retail Experience | Business Wire](https://mms.businesswire.com/media/20181114005859/en/690711/5/Exterior_3.jpg)
Nike Opens Nike NYC House of Innovation: The Most Personal and Responsive Sport Retail Experience | Business Wire
![NIKE HOUSE OF INNOVATION NYC - 212 Photos & 69 Reviews - 650 5th Ave, New York, New York - Shoe Stores - Phone Number - Yelp NIKE HOUSE OF INNOVATION NYC - 212 Photos & 69 Reviews - 650 5th Ave, New York, New York - Shoe Stores - Phone Number - Yelp](https://s3-media0.fl.yelpcdn.com/bphoto/qVRUBUHsc1Q_AQ1WZJx2cA/348s.jpg)