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Brand Savvy: Why Nike's Lifetime Contract with Lebron James is Branding Genius | ConceptDrop
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
Nike snaps up LeBron James' son Bronny, 18, to a lucrative NIL endorsement deal | Daily Mail Online
A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has A $1 Billion Lifetime Deal
LeBron James Nike contract: Details of multi-million dollar deal explored
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike
LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'
LeBron James, Nike agree on lucrative lifetime contract - SBNation.com
How Lebron James Secured a Lifetime Deal with Nike [e242] - Pasha Law PC
LeBron James Signs Lifetime Deal With Nike - FloHoops
The Drum | Nike Makes History By Signing 'lifetime' Sponsorship Deal With LeBron James
Just How Big is Lebron James' Lifetime Nike Contract? | Digital Trends
LeBron James Scores On $725 Million SpringHill Deal With Nike, RedBird And Fenway Sports Group
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
Durant signs lifetime deal with Nike, joining Jordan, LeBron | WOWK 13 News
Maverick Carter indicates LeBron James' Nike lifetime contract worth more than $1 billion - ProBasketballTalk | NBC Sports
LeBron James Signs Lifetime Deal With Nike | SLAM
Nike inks lifetime contract with NBA star Kevin Durant | CNN
LeBron James Nike: King Jame's Lifetime Deal is Bonkers
Nike signs LeBron James to unprecedented lifetime deal - The Washington Post
BREAKING: LeBron James Signs Lifetime Deal With Nike
LeBron James Signs Unprecedented Lifetime Deal With Nike | Ad Age
LeBron James Signs Historic $1 Billion Deal With Nike | BashaBearsBasketball.com
Nike LeBron 20 "Nike Lifer" DJ5423-002 Release Date | SneakerNews.com
LeBron James's Nike deal may be worth more than $1 billion - Sports Illustrated
Nike Signs LeBron James to a Lifetime Deal | Sole Collector
Suns' Kevin Durant signs lifetime deal with Nike, joins Michael Jordan and LeBron James - CBSSports.com
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike